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FAQ Q: Once the theatre is restored, where are the people with the disposable income going to come from to attend the events at the theatre, is there a marketing plan? A: The market feasibility study prepared by Economic Research Associates projects that diverse programming will attract an estimated 74,160 to 88,680 attendees. These attendance projections were based on conversations with promoters, various stakeholders in the local market, management at other historic theaters, local market demographics and the competitive context. Yes, there is a marketing plan that includes marketing not only on a local aspect, but destination marketing, as well. The Wheeling Convention and Visitors Bureau utilizes the MAPP program through the WV Division of Tourism that allows the CVB to receive matching advertising funds to effectively market Wheeling to 50 miles outside the area. This will be used to market the Capitol Theatre to Pittsburgh, Cleveland, Columbus, Akron/Canton, Morgantown, Clarksburg and Bridgeport, WV. All forms of media will be used: billboards, print materials, broadcast television, cable television, radio and etc… The Convention and Visitors Bureau will track and review the marketing to ensure that it is effective and the Capitol and Wheeling are successful in these efforts. Other Freqently Asked Questions How do I get to the Capitol Theatre. What kinds of programming can I expect to see at the Capitol Theatre? Who owns the Capitol Theatre? Why is the Capitol Theatre so important to Wheeling and its surrounding area? Can I rent a room in the Capitol Theatre for an event? Will Brad Paisley be performing and is their any truth to the rumor that he will donate money to the renovation? Will the current tenant, Clear Channel, remain in the building? What will be the new lease agreement? If the building is in need of such repair and is unable to open to the public, how has the radio stations and the employees been safe to work all these years? Once the theatre is restored, where are the people with the disposable income going to come from to attend the events at the theatre, is there a marketing plan? Since the CVB is now obligated to make the Capitol payments, how will the CVB meet their other financial obligations and who will cover operations and promotions? Who will be responsible for the debt of the Capitol in the future? Who will be the non-profit that will eventually take ownership of the Capitol? Will the city of Wheeling taxpayer ultimately be responsible for the debt? There is no explanation of how the renovated theater will provide the income to pay expenses, including the payroll of 65 new positions, Who will pay this and how will the income be generated? What will you do with the Capitol to bring in revenue? What can the Capitol do that Wesbanco Arena cannot already? If the Capitol Theatre was to be awarded the CDBG money, what would it be used for, $400,000 is a lot of money for a bathroom? I do not understand why there is an issue with parking, do you feel there will be a lack of parking? Will the renovation projects benefit local companies? Will the supplies and contractors be from the Valley? Since the Capitol will re-open, does this mean the Saturday Night Jamboree on WWVA will return? What is a Convention and Visitors Bureau?

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